"formerly called the cellphone"

The title is a quote from Elizabeth Corcoran at Forbes from the article http://www.forbes.com/technology/2007/11/02/apple-google-iphone-tech-cx_ec_1105innovate.html . Google has certainly done it again with the twin left hooks the "Open Handset Alliance" (formerly the "Googlephone" :)) http://www.forbes.com/2007/11/05/gphone-google-phone-tech-cz_qh_1105gphone1.html (thanks for the link Pete), and the "OpenSocial" toolkit http://www.forbes.com/technology/2007/10/31/google-facebook-networking-technology-cx_rr_1101social.html .