Dunno why this never occurred to me before. I guess I spend so much time trying to push the characterization that tablets are “content consumption devices” rather than content creation devices down everyone’s throat that the simpler truth got by me.
What I mean is, there’s not a single thing you do on a tablet (consuming all that content) that you can’t do on both your PC and your smartphone. So why do we need the tablet? It fits in a convenience niche. Where the smartphone is a little too small, and the laptop a little too unwieldy, and the e-ink device a little too single-purpose, that’s where the tablet comes in.
You’re in the kitchen using it for recipes, then you carry it with you to the dining room where maybe you use it to read some newspapers with your food. Next it’s to the living room where you look up songs from your favorite TV show, or read the latest bestseller during commercials or even pull up a Netflix movie (with headphones) while the kids are watching Disney channel. In between all these things you’re keeping up with Facebook and Twitter and the latest news via the web.
There’s nothing the tablet does, that we don’t already have. But it make enough things easier and better, to create a value proposition that is selling millions of devices a year.
1 comment:
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